ave you watched daytime TV lately? I know there are a lot of people out there who find guilty pleasure in watching “Maury” or on

Last January, Comcast Interactive Media launched Fancast.com, a free entertainment Web site that allows its users to instantly watch, manage and find their favorite entertainment content for free.

Fancast.com provides instant access to TV and movie favorites also allowing users to personalize their media content.

In a press release for Fancast.com, Lisa Ferri, corporate communications representative for Comcast, said the Web site is the “ultimate entertainment destination for college students to get free instant access to the best TV, movie and entertainment information available.”

Kate Noe, spokeswoman for Comcast, agrees that Fancast.com appeals to college students.

“It’s free. The content is awesome. It’s updated daily, and it’s current and retro content,” she said. “So college students can watch shows that they may have heard of (or) that they’ve never seen.”

Fancast.com features content from networks like ABC, NBC, Comedy Central, MTV and Fox, networks that other similar entertainment sites like Hulu.com lack.

“We have more content providers than (Hulu.com) does,” Noel said. “Hulu is primarily Fox.”

Noel said Comcast wanted users to be able to get their entertainment content from multiple screens.

“As users, we can get content as more content is available on multiple screens,” she said. “(Whether it’s) computers, TVs, cell phones, … we wanted to make sure our customers are getting the content they love.”

Another thing that is unique to Fancast.com is their celebrity blog. They have featured celebrities like Kendra Wilkinson from “The Girls Next Door” and Maureen McCormick from the original “Brady Bunch.” Noel says the blog calls attention to the 38,000 free videos found online.

“The blog has new entertainment news every few hours,” she said. “It tells you what content and what videos to watch and why you should watch them.”

If users cannot find what they are looking for in Fancast.com’s 3,000 hours of full-length content, they can use the “Watch It” tool, which tells them when and where they can find what they are looking for, no matter what cable provider they have.

In the same press release, Amy Banse, president of Comcast Interactive Media, said, “Our goal with Fancast is to make entertainment consumption amazingly simple. In this new age of interactive media where entertainment is available everywhere, Fancast helps consumers find what they are looking for and manage their entertainment experience across multiple platforms. For people who want their content and information immediate and easy to find, Fancast is the ultimate one-stop shop.”

Barbara Moore, a professor of journalism and electronic media, said that broadcast networks distribute their programs to sites like Fancast.com to encourage viewers to try new programs. Moore also thinks there is a great potential for more Web sites like Fancast.com to start popping up in the future.

“If they figure out a way to be profitable, then more imitators will come on line,” Moore said. “But until you know what the economic model is going to be, it’s hard to predict the impact.”

Fancast.com will continue to add new features and additional content throughout 2008 and beyond.